Achieving Growth
dukulab
I design and operate marketing automation, CRM, and AI-supported workflows that improve response time, handover, and conversion without adding headcount or creating tool sprawl.
Real pain point
Many Australian businesses generate steady enquiries through websites, referrals, and campaigns, but struggle with lead handling, follow-up consistency, and visibility inside the CRM.
My Services
My marketing automation services help Australian businesses improve how enquiries are handled after they arrive. I structure CRM pipelines, automate lead assignment and follow-up, reduce manual admin work across teams, and improve reporting and accountability. Applied AI is used only where it supports real workflows.
CRM Architecture & Sales Pipeline Automation
Many Australian SMEs and B2B teams struggle with CRMs that were set up quickly and never refined.
We help with:
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CRM structure and lifecycle design
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Pipeline stages aligned to real sales processes
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Automated task creation and reminders
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Clear ownership and handover rules
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Data hygiene and reporting accuracy
This creates consistency across sales and admin teams.
Workflow Automation & Reporting
Automation should remove friction, not add complexity.
I implement:
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Lead capture to CRM workflows
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Automated follow-up sequences (email, task-based, CRM-native)
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Internal alerts for stalled or high-value leads
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Simple dashboards that teams actually use
The goal is operational clarity, not more tools.
AI-Supported Lead Qualification
I apply AI conservatively and transparently.
Typical use cases include:
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Classifying inbound enquiries by intent
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Auto-tagging leads based on content and behaviour
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Highlighting high-priority leads for faster response
AI is used to support decision-making, not replace teams.
My Retainer-Based Automation Model
01
Ongoing system monitoring.
02
Monthly optimisation cycles.
03
CRM and automation governance.
04
Reporting and insights.
Why Businesses Choose
Dukulab Digital
A
Systems-first, not campaign-first
I focus on the systems that handle enquiries after they arrive, not on running short-term campaigns.
B
Clear scope and accountability
Each engagement has defined scope and ownership, with clear responsibility for the systems we operate.
C
No outsourcing confusion
You work with a single accountable owner for system design and delivery.
D
No inflated AI claims
AI is used only where it adds practical, explainable value to real workflows.
E
Built for long-term reliability
Systems are designed to be stable, maintainable, and reliable over time.
If your business already receives enquiries but struggles with follow-up, qualification, or visibility, I can help.
Start with a system audit to identify where automation will have the most impact.
