What I Do: Tailor-Made Services for Every Need
MarTech Stack Setup
I help you build a scalable marketing automation ecosystem; CRM Integration, Funnel Building, Email Automation, and API Integration. Ideal for SMEs and enterprises wanting full control of their customer journey. Common searches: “best MarTech stack for small business”, “tools to automate marketing.”
Multi-Channel Campaigns
Run data-driven campaigns across email, WhatsApp, social, and search—using Campaign Management, Retargeting Ads, Audience Segmentation, and Ad Scaling. Perfect for brands exploring “multi-channel marketing tools” or asking “how to automate campaigns across platforms.”
Marketing Intelligence
Deliver smarter decisions with Behavioral Analytics, ROI Reporting, Dynamic Content, and Website Personalization. Designed for businesses needing actionable insights and “tools to track marketing ROI” or “AI-powered personalization.”
Marketing automation, in our work, is about structuring CRM, workflows, and messaging so enquiries are handled consistently, with applied AI used selectively to improve qualification and conversion.
What I Mean by Marketing Automation
Structuring how leads enter your systems
Ensuring enquiries are routed correctly
Automating follow-ups and internal handovers
Maintaining visibility across the sales pipeline
What I Do
I design and operate marketing automation systems for post-enquiry handling, combining CRM workflows with applied AI to improve consistency, visibility, and conversion, without ads or content execution.
CRM, Messaging & Workflow Automation
I work at the intersection of CRM systems, messaging platforms, and internal workflows.
Typical systems I design and operate include:
-
CRM architecture and lifecycle design
-
Lead routing and prioritisation
-
Follow-up and reactivation workflows
-
Messaging automation (e.g. WhatsApp or CRM-native tools)
-
Internal alerts and escalation rules
-
Reporting and performance visibility
The goal is consistency, accountability, and reliability, not complexity.
Applied AI for Lead Qualification & Operations
I use AI selectively and transparently.
My approach to AI focuses on applied use cases, such as:
-
Classifying inbound enquiries by intent
-
Auto-tagging leads based on behaviour and content
-
Highlighting high-priority or stalled leads
-
Supporting teams with draft responses or summaries
I do not build experimental models or make inflated AI claims.
AI is used to support existing teams, not replace them.
How My Retainer Model Works
I work on a retainer basis because automation systems require ongoing ownership, not one-off builds.
**All retainers begin with a one-time system setup or audit to establish a stable foundation.
01
System monitoring and maintenance
02
Workflow optimisation over time
03
CRM governance and data hygiene
04
Incremental improvements based on real usage
05
Reporting and operational insights
Regional Focus
While my approach is global, implementation details vary by market. I provide region-specific services through dedicated pages.